Pets Welcome Toolkit

Welcome to the Pets Welcome pet-friendly business toolkit!

Pets are now part of over 84 million U.S. households, and more people than ever before see pets as family. As they try to juggle work, family, school and social activities, people don’t want to miss out on the benefits of pets’ companionship. They want to bring their pets with them!

Pets are good for business, too. People with pets are more likely to visit pet-friendly businesses, and to stay longer during their visit. Plus, having pets around often drives social media buzz, providing both tangible and intangible PR benefits for the business.

The Pets Welcome program shows communities how to launch a coordinated, community wide pet-friendly business initiative that can benefit businesses, pet owners and pets. This includes having clear signage, rules and guidelines for participants, education for businesses, and pet-friendly amenities.

Enjoy the many benefits that being pet friendly brings for your customers and your business!


  • Understanding local ordinances and requirements for pets in businesses
  • Making sure your community has pet friendly amenities like waste and hydration stations
  • Working with local government as needed to evolve rules and add amenities
  • Engaging community thought leaders to help promote the concept
  • Getting businesses interested in participating
  • Developing a code of conduct for your pet visitors
  • Creating signage and educational materials
  • Launching the program
  • Tracking results to keep learning and developing



pets welcome: pet-friendly business guide

Pets Welcome Program Guide
Our 38-page Pets Welcome guide to help you get your pet-friendly business program started.

rack cards

Code of Conduct Summary Card
A sample tool from our 2017 pilot to educate customers about pet behavior requirements.

Pets Welcome Window Clings

Pets Welcome Window Clings
New signage for 2018 to help businesses make it clear where pets are allowed or not allowed.

Pets Welcome Map Sample

Pets Welcome City Map
A sample tool from our 2017 pilot showing how pet-friendly businesses were promoted.

More than 60% of U.S. mayors surveyed believe pet-friendly policies and amenities
can attract additional traffic to retail establishments, restaurants and cafés.

*Survey conducted in 2017 by U.S. Conference of Mayors and Mars Petcare.