Busch To Drive PEDIGREE® Paint Scheme Featuring Adoptable Dogs to Help Shelter Pets Find Loving Homes
FRANKLIN, Tenn. (June 22, 2022) – The PEDIGREE® brand and PEDIGREE Foundation are once again joining forces with two-time NASCAR Cup Series Champion, Kyle Busch, to spotlight pet adoption and support Mars Petcare’s global ambition to end pet homelessness. On Sunday, June 26, when the NASCAR Cup Series returns to Nashville, Busch will hit the track with the PEDIGREE paint scheme adorning his No.18 Toyota Camry, featuring adoptable dogs and an “Adopt Me” call to action.
As part of this collaboration, Mars Petcare, the PEDIGREE brand and PEDIGREE Foundation will host adoption events in Nashville during race weekend, covering all adoption fees at participating shelters for pets that find loving homes from June 24-26.
“I’m happy to have PEDIGREE and PEDIGREE Foundation back on our No. 18 Camry this weekend in Nashville,” said Kyle Busch. “Just like last year, we are looking forward to bringing some much needed attention to shelter dogs that are in need of homes. It means so much to support a cause I care about, especially after helping more than one hundred pets during the event last year. With Mars Petcare covering adoption fees this weekend, we’re looking forward to another successful year helping find adoptable dogs and cats their forever, loving homes.”
Participating shelters include Williamson County Animal Center and Nashville Humane Association. Courtesy of Mars Petcare, the PEDIGREE brand, and PEDIGREE Foundation, each adopter will receive a starter kit for their new furry family member that includes food, treats and pet supplies such as portable bowls and waste bags.
“We’re thrilled to be returning to the Nashville Superspeedway alongside our partners at NASCAR, Joe Gibbs Racing and Kyle Busch as we work together to advance our ambition to end pet homelessness,” said Kimberly Wise, President of PEDIGREE Foundation. “With the NASCAR Cup Series back in Nashville for the second year, we’re excited to be able to support our local shelter partners with adoption events in our hometown. We hope our work will give more pets the chance at loving homes in our community, especially after seeing such success in our adoption events last year.”
For additional information on PEDIGREE Foundation, its mission to end pet homelessness and how you can donate, please visit www.pedigreefoundation.org.
About the PEDIGREE® Brand
The PEDIGREE Brand, proudly part of Mars, Incorporated, is the number one brand of dog food and treats in the world, feeding more dogs than any other brand. The PEDIGREE Brand offers a wide variety of products and formats for dogs at every life stage. The PEDIGREE Brand is built on an unwavering love for all dogs and a commitment to dog adoption. For more information, please visit www.Pedigree.com.
About PEDIGREE Foundation
We believe every dog deserves a loving, forever home. PEDIGREE Foundation is an independent 501(c)(3) non-profit organization working to help end pet homelessness. Nearly 3.1 million dogs end up in shelters and rescues every year, and nearly half never find a home. The foundation was established in 2008 by Mars Petcare, maker of PEDIGREE® food for dogs, to help increase dog adoption rates. We’ve awarded more than 5,800 grants and nearly $10 million to U.S. shelters and rescues that help dogs in need. At PEDIGREE Foundation, we’re working toward a day when all dogs are safe, secure, cared for, fed well and loved. See how you can help at PedigreeFoundation.org.
About Mars Petcare
Part of Mars, Incorporated, a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love, the 85,000 Associates across 50+ countries in Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS™. With 85 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world’s pets – including brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO™, GREENIES™, SHEBA®, CESAR®, IAMS™ and EUKANUBA™ as well as the WALTHAM Petcare Science Institute which has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading veterinary health provider through an international network of over 2,000 pet hospitals and diagnostic services including BANFIELD™, BLUEPEARL™, VCA™, Linnaeus, AniCura and Antech. We’re also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND™ programs that drive innovation and disruption in the pet care industry. As a family business and guided by our principles, we are privileged with the flexibility to fight for what we believe in – and we choose to fight for our Purpose: A BETTER WORLD FOR PETS.