{"id":510,"date":"2018-10-04T14:52:38","date_gmt":"2018-10-04T14:52:38","guid":{"rendered":"https:\/\/preprod.wp.bettercitiesforpets.com\/first-day-friends-cesar-brand\/"},"modified":"2018-10-04T14:52:38","modified_gmt":"2018-10-04T14:52:38","slug":"premier-jour-amis-marque-cesar","status":"publish","type":"post","link":"https:\/\/www.bettercitiesforpets.com\/fr\/premier-jour-amis-marque-cesar\/","title":{"rendered":"Des compagnons canins pr\u00eatent une patte pour faciliter la transition des enfants vers de nouvelles \u00e9coles"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>The CESAR\u00ae Brand Introduces &#8220;First Day Friends&#8221; to Shed Light on the Calming Abilities of Dogs<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"xn-location\">FRANKLIN, Tenn.<\/span>,&nbsp;<span class=\"xn-chron\">Oct. 4, 2018<\/span>&nbsp;&#8212;&nbsp;Each year, more than 7 million kids change schools, which can be a harrowing, lonely experience. Knowing this, the CESAR\u00ae brand will debut an advertisement called &#8220;<a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.youtube.com\/watch?v=rPKqrHwUQ1o&amp;t=4s\" target=\"_blank\">First Day Friends<\/a>,&#8221; shining a spotlight on the power of pets to reduce stress, ease feelings of social anxiety and help kids connect with other students. The concept was created by advertising agency BBDO San Francisco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the hero creative, the CESAR brand partnered with the Steindorf STEAM School in&nbsp;<span class=\"xn-location\">San Jose, California<\/span>&nbsp;to help ease the transition for elementary student Etienne with his dog Milo, and the Chelsea Academy in&nbsp;<span class=\"xn-location\">Front Royal, Virginia<\/span>, to make sixth grader Nate&#8217;s first day easier with his dog Buddy. These two real-life stories can be viewed at <a rel=\"noopener noreferrer\" href=\"https:\/\/www.cesar.com\/firstdayfriends\" target=\"_blank\">Cesar.com\/firstdayfriends<\/a>, along with tips for parents, teachers and administrators interested in learning more about ways to bring the benefits of pets to their own school.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;A major upheaval like changing schools can be an enormous challenge for students and affect their academic performance and emotional well-being,&#8221; said&nbsp;<span class=\"xn-person\">Bernardine Clark<\/span>, Head of School at the Chelsea Academy. &#8220;We love the idea of welcoming the dogs of our new students on their first day to help make their transition as seamless as possible.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before his first day of school, sixth grader Etienne was apprehensive. &#8220;I was feeling really nervous and I felt like everyone was going to make fun of me because I was a new person here.&#8221; Because Milo was there, Etienne was able to feel safe and comfortable. &#8220;[Milo] sometimes licks my hand and tells me that he&#8217;s always there for me.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;&#8216;First Day Friends&#8217; highlights the remarkable abilities of pets and the positive impact they have on our lives,&#8221; said&nbsp;<span class=\"xn-person\">Craig Neely<\/span>, Vice President of Marketing at Mars Petcare. &#8220;This campaign aligns seamlessly with our BETTER CITIES FOR PETS\u2122 program, as it shows how making cities and communities more pet-friendly can have an immediate and lasting impact. In this case, it&#8217;s helping to make the first day at a new school less stressful and intimidating for a child.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about &#8220;First Day Friends,&#8221; visit&nbsp;<a rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.cesar.com\/firstdayfriends\" target=\"_blank\">Cesar.com\/firstdayfriends<\/a>. You can also find the brand on&nbsp;<a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.instagram.com\/cesarcuisine\/\" target=\"_blank\">Instagram.com\/CesarCuisine<\/a>,&nbsp; <a rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.facebook.com\/Cesar\" target=\"_blank\">Facebook.com\/Cesar<\/a>&nbsp; and Twitter&nbsp;<a rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.twitter.com\/cesarcuisine\" target=\"_blank\">@CesarCuisine<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b><u>About CESAR\u00ae Canine Cuisine<br><\/u><\/b>CESAR\u00ae Canine Cuisine is a high-quality line of premium dry and wet dog food and dog treats for small- to medium-sized dogs. The CESAR Brand wants to transform mealtime into moments of shared joy by providing irresistible taste and unparalleled variety all dogs love. The CESAR Brand offers three flavors in their dry food line, including Filet Mignon Flavor &amp; Spring Vegetables Garnish. The brand also offers a variety of irresistible wet food flavors in their Original Pate and Gourmet Filets in Sauce textures, as well as their HOME DELIGHTS\u2122 line that provides comfort food favorites so your dog can enjoy the same meals that you do. For more information, visit&nbsp;<a rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.cesar.com\/\" target=\"_blank\">www.cesar.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>About Mars Petcare<\/b>&nbsp;<br>Mars Petcare US is the U.S. operations of the world&#8217;s largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world&#8217;s most beloved pet care brands, including PEDIGREE\u00ae Food and Treats for Dogs, CESAR\u00ae Canine Cuisine, IAMS\u2122 Pet Food, SHEBA\u00ae Entrees for Cats, WHISKAS\u00ae Food for Cats, GREENIES\u2122 Dental Chews and PILL POCKETS\u2122 Treats, NUTRO\u2122 Pet Food, EUKANUBA\u2122 Pet Food and TEMPTATIONS\u2122 Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in&nbsp;Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit&nbsp;<a rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.mars.com\/\" target=\"_blank\">www.mars.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>About BETTER CITIES FOR PETS\u2122<\/b>&nbsp;<br>The BETTER CITIES FOR PETS\u2122 program was created by Mars Petcare US, the world&#8217;s leading pet nutrition and health care business, to help communities become more pet-friendly by bringing the voice of pets and their owners to places of influence and advocating for fewer pets in shelters, more pet-friendly places, and happier, healthier lives for both people and pets. Mars Petcare works with key partners, businesses and local governments to better understand how to improve communities by: providing safe and welcoming shelters that lead to forever homes; encouraging pet-friendly, responsible homes for pets; welcoming more pets into local businesses, and giving pets plenty of park space to play. For more information about Mars Petcare and the BETTER CITIES FOR PETS\u2122 program, visit&nbsp;<a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.bettercitiesforpets.com\/\" target=\"_blank\">www.bettercitiesforpets.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The CESAR\u00ae Brand Introduces &#8220;First Day Friends&#8221; to Shed Light on the Calming Abilities of Dogs FRANKLIN, Tenn.,&nbsp;Oct. 4, 2018&nbsp;&#8212;&nbsp;Each year, more than 7 million kids change schools, which can be a harrowing, lonely experience. Knowing this, the CESAR\u00ae brand will debut an advertisement called &#8220;First Day Friends,&#8221; shining a spotlight on the power of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.12 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Canine Companions Lend A Paw To Ease Kids&#039; Transition Into New Schools - Better Cities For Pets<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bettercitiesforpets.com\/fr\/premier-jour-amis-marque-cesar\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canine Companions Lend A Paw To Ease Kids&#039; Transition Into New Schools - Better Cities For Pets\" \/>\n<meta property=\"og:description\" content=\"The CESAR\u00ae Brand Introduces &#8220;First Day Friends&#8221; to Shed Light on the Calming Abilities of Dogs FRANKLIN, Tenn.,&nbsp;Oct. 4, 2018&nbsp;&#8212;&nbsp;Each year, more than 7 million kids change schools, which can be a harrowing, lonely experience. 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